VF Corp.’s Altra Running brand has hired Saucony sales executive Joe Toth to head up Altra sales in North America.

Toth will be responsible for Altra’s sales strategy for the wholesale channel in both the U.S. and Canadian markets.

He previously spent nearly 10 years at Saucony, most recently as vice president of sales. Toth has extensive experience directing strategic vision and long-range growth plans, including building and leading high-performance teams that successfully bring products to market, Altra said.

“Joe brings vast sales experience and industry knowledge to the Altra team, which will help us continue to achieve our growth aspirations and cultivate our relationships amongst our specialty and key accounts,” said Jen McLaren, president of Altra. “Joe’s industry insight, leadership skills and comprehension of retail channels will be a huge asset to the Altra team. We are excited to welcome Joe to the Altra family and look forward to working with him to activate our brand’s mission to create purposeful, innovative products.”

For the last decade, Toth has developed a deep understanding of the running business and cultivated valuable relationships within the running industry.

“I am very grateful to continue my career in the running industry as part of the Altra team,” Toth said. “I am excited to work with such a disruptive and innovative brand that is doing things differently in the running industry – and the industry has been paying attention.”

Michael Dobbs Named Eastern U.S. Sales Manager

Altra, based in Denver, also announced the appointment of Michael Dobbs to Eastern U.S. sales manager. Dobbs will be responsible for managing the team of field sales reps and guiding the direction of the U.S. wholesale channel throughout the Eastern region. Dobbs has spent 15 years in the footwear business working for several brands in roles ranging from retail sales to buying and wholesale sales. Previously, he was an independent rep for Earth Brands, Teva and Royal Robbins apparel.