Salt Lake City, Utah-based Cotopaxi announced today that Lindsay Shumlas has joined its executive team and will assume a combined CFO and COO role – a first for the company.  Shumlas takes the COO reins from Cotopaxi executive and co-founder Stephan Jacob who has held the title for 10 years.

Shumlas had previously held CFO/COO and CEO positions at Manhattan Beachwear and VICI. In a press release, the company cited her extensive experience in developing and implementing functional strategies for finance, IT, operations and legal as complementary to Cotopaxi’s growth trajectory.

In her new position, Shulmas will lead finance and accounting, as well as planning, customer experience, circularity, operations, and the company’s distribution center, with the goal of strengthening the connections between Cotopaxi’s finance and operational teams.

In a statement, Shumlas shared that she “joined Cotopaxi largely because of the brand’s incredible mission and growth trajectory. I am personally extremely passionate about Cotopaxi’s purpose-led model and the opportunities for the development of impact-focused brands to reach people across the world as a positive force and aspirational company.”

The company also announced that Jacob will move into the new role of chief technology and business development officer, with a concerted focus on long-term international growth development. The brand says it has set its sights on becoming a global force for good, positioning its social, humanitarian, and environmental efforts at the center of its expansion strategy under Jacob’s direction.

“As we look toward the future, Cotopaxi is poised to become the leading impact-driven global outdoor brand,” said Cotopaxi CEO Damien Huang. “As such, we are investing in next generation talent and aligning skill sets with our opportunities to help chart a course forward. This includes the appointment of Lindsay in this exciting new role that leverages her immense experience and strengths, and looking to Stephan to put the founder hat back on and define and lead our international growth strategy.”

Cotopaxi centers its work around global poverty alleviation and humanitarian causes, and a portion of the proceeds from every product sold is given to the Cotopaxi Foundation.