Outdoor blanket brand Rumpl announced it has hired brand and marketing professional Josh Weichhand to join the company as vice president of global brand marketing.
Weichhand will lead and oversee Rumpl’s marketing, brand strategy, ecommerce, creative and international efforts.
“We’re honored to have landed Josh, as his experience leading marketing at juggernaut brands will directly apply to the stage of growth Rumpl is entering,” said Wylie Robinson, founder and CEO.
Weichhand brings more than a decade of industry experience in the outdoor and specialty retail space, having most recently led brand strategy for Yeti, along with turns leading marketing teams at Chaco, Madcap Coffee, and Anthropologie.
At Yeti, he launched sustainability platforms and campaigns that garnered acclaim from the marketing and advertising industry and press, according to Rumpl.
Weichhand joins Rumpl at a pivotal moment. The company marks 10 years in business in 2024.
“I’ve been following Rumpl since Wylie launched the brand on Kickstarter, and I have so much admiration for what he’s built and the impressive leadership team he’s assembled,” said Weichhand. “In addition to joining an exciting brand and energized team, I’m focused on the unique moment in which Rumpl finds itself, both as a brand that’s created and defines its category, and as a player uniquely positioned to win a wide audience across outdoor, sporting goods, and Gen Z consumers.”
In June, Robinson told The Daily Rumpl saw more than 60% growth in 2022 and sales were up 450%-500% from 2019.
It was named fastest-growing camping brand in outdoor specialty for 2022 by NPD’s U.S. Outdoor Sports Retail Performance Awards.
But that upward trajectory didn’t carry into this year, putting pressure on the company’s cash position and forcing job cuts. Robinson said he expected 2023 revenue to fall 15% from 2022.