The Outdoor Retailer Snow Show starts today, and to kick off the week, Monday the show offered two events: The Summit and Media Preview.
For The Summit, brands, exhibitors, and sales reps headed to Brighton Resort and Solitude Nordic Snowshoe Center for guided lessons in ice climbing, alpine touring, splitboarding, Nordic skiing, and more.
Brands also took part in the vendor village where they showed next year’s winter products to attendees. Participating brands included Arva, Barebones Living, BCA, Black Diamond, Breeo, Crescent Moon, DPS, Giro, Hüga, Jack Wolfskin, Nordik Eyewear, Zeal, and more.
In the evening, the OR team hosted a preview event for media that was open to brands and PR agencies, and even to brands that are not exhibiting at the show.
Lisa Ramsperger, OR’s head of public relations and communications, said OR wanted to open up the gathering to give brands and PR agencies a way to connect with the media members who are registered to attend the Snow Show.
OR provided the meeting space in the new Hyatt Regency in addition to food and drinks, and several agencies and brands took advantage of the opportunity to meet, mingle and show new products to the media in attendance.
Above are some photos from both The Summit and the Media Preview.