Timberland posted revenue of $595.5 million for the quarter ended Dec. 31, a 6% increase in constant currency, according to parent company VF Corp.
Interim VF CEO Benno Dorer called out all the company’s outdoor brands for a strong quarter, including The North Face and Timberland, as well as VF’s emerging outdoor brands such as Altra, Smartwool, and Icebreaker.
For Timberland, the EMEA region and the Americas wholesale channel drove the growth, which could have been higher except for late deliveries due to VF supply chain problems. The late deliveries led to higher retailer cancellations during the quarter.
Sales in the wholesale channel globally increased 13% in constant currency. DTC sales fell 2% and were dragged down by that channel’s performance in the Americas, VF said.
Regionally, sales in the Americas grew 9%, while sales in EMEA increased 7% in constant currency. Meanwhile, sales in APAC fell 7%.
Part of Timberland’s “Built for the Bold” campaign – Photo courtesy of Timberland
Timberland is pleased with its “Built for the Bold” marketing campaign, which is contributing to brand momentum and engagement in all regions.
The outdoor category for Timberland performed well during the quarter, particularly hiking boots, VF said. Timberland Pro work boots also sold especially well.
VF’s outdoor brands overall posted strong results in the third quarter, including a 13% increase in revenue for The North Face.
The company’s emerging outdoor brands group, including Altra, Icebreaker and Smartwool, reported 10% revenue growth during the quarter, with Altra continuing to show outsized increases.
See more coverage of VF Corp.’s earnings on The Daily and on sister publication Shop Eat Surf:
The North Face is the Star for VF in Q3
VF Corp. to Sell JanSport, Eastpak and Kipling
