Mountain Khakis is proud to announce the appointment of Jinnie Austin as their new E- Commerce Director.
With 10+ years of experience in Marketing & Digital Leadership roles, Jinnie has a proven track record of driving growth and profitability for brands through strategic digital marketing initiatives.
“I am thrilled to join Mountain Khakis in this incredibly exciting time as a part of the La Jolla Group” said Austin.
An avid explorer of the Outdoors, Jinnie has both experience in agencies working across multi- industry sectors and also has been brand-side where she spent many years with a leading outdoor performance sock company. Leading brand, marketing and e-commerce she oversaw +10x growth and established sustainable business processes to maintain continued success.
“I am excited to bring my expertise in premium brand messaging and creating emotional connections with customers. Mountain Khakis already has incredible customer loyalty, and I believe we can continue to drive this loyalty thanks to their best-in-class product programs” Austin said.
Jeremy Hale, President of Mountain Khakis added; “We’re excited to have Jinnie join our team here in Charlotte. Not only will she lead her our E-Commerce efforts, I also see incredible opportunity to bring more digital brand marketing technology into the wholesale side of our business. We’re all about enhancing the overall consumer experience at Mountain Khakis, and Jinnie will be central to our strategies”.
The Mountain Khakis web and digital marketing teams will all report directly into Jinnie.
Jinnie Austin was recruited through The People Brand and will be based in Mountain Khakis corporate headquarters in Charlotte, North Carolina.
Mountain Khakis is a part of the La Jolla Group
About Mountain Khakis:
Mountain Khakis was founded in Jackson Hole, Wyoming in 2003 with a vision to “build a more durable pair of pants”. Today, Mountain Khakis is based out of Charlotte, North Carolina and is recognized as the “Complete Men’s Outdoor Outfitter” offering pants, woven shirts, flannels, shirtjacs, outerwear and more. Mountain Khakis is a part of the La Jolla Group from Southern California and is proudly 100% American owned. For more go to www.mountainkhakis.com
About La Jolla Group:
Having held the license for the O’Neill brand since 1993, La Jolla Group is a multi-brand operator of growth consumer businesses. In addition to O’Neill, La Jolla Group designs and distributes the Voyager brand globally and Hang Ten apparel in the United States under license. With years of experience delivering consumer products, La Jolla Group also invests in and provides shared services to growth consumer businesses, including Mountain Khakis, PSD Underwear, Sol Angeles, Spiritual Gangster and ATWYLD.