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Industry Press Releases
July 12, 2023

Nike And Vibram Announce Their New Partnership

The brands join forces to set a new performance standard in off-road running.

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News:
Industry Press Releases
July 12, 2023

Nike And Vibram Announce Their New Partnership

The brands join forces to set a new performance standard in off-road running.

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Vibram and NIKE, Inc. announce their new partnership, bringing Vibram’s leading technology and exclusive sole design to Nike’s trail footwear offering. The first product of this collaboration is the Nike Ultrafly Trail, a new trail racing innovation.

Nike Running FTWR HO23 Ultrafly Trail 02 V2 1 1

Nike Ultrafly Trail Courtesy of Nike

Nike Ultrafly Trail

The highly anticipated Nike Ultrafly Trail, which combines Nike’s cutting-edge technology with Vibram’s renowned innovations, is designed to be advanced, sleek, grippy, and fast to offer athletes an exceptional trail running experience.

The Nike Ultrafly Trail introduces groundbreaking innovations to the Nike Trail line to help give runners the speed, comfort and grip they need to navigate challenging trails at a rapid pace. For the first time in Nike Trail, the Ultrafly incorporates a carbon Flyplate, positioned between the ZoomX foam and a fabric-wrapped midsole. The outsole of the Ultrafly debuts Vibram’s Litebase technology in a Nike running shoe, offering trail runners a proprietary lightweight, agile outsole design with the award-winning Vibram Traction Lug technology and Vibram MegaGrip compound.

“We are thrilled to partner with Nike, a brand that shares our passion for excellence. Together, we are expanding the trail running community by combining Vibram’s highly desired innovations with Nike’s world- class running footwear,” said Fabrizio Gamberini, global chief brand officer and president of Vibram Corp. “The Nike Ultrafly Trail exemplifies our shared belief in the power of collaboration providing athletes with trail running technology that pushes the boundaries of innovation.”

In 2021, Nike footwear designers collaborated closely with elite Nike Trail athletes to create a premium racing shoe tailored specifically for the trails. Recognizing athletes’ need for exceptional grip and traction on rough terrain, the Nike and Vibram designers joined forces to incorporate their expertise into the latest Nike Trail footwear innovation.

The Nike Ultrafly Trail has already garnered rave reviews from Nike and Vibram’s elite trail racing teams around the world and will be available in limited quantities in Europe beginning July 27 and available for all runners globally starting in late January at nike.com and select specialty retailers. Stay tuned for more information on future releases.

ABOUT VIBRAM

Vibram is the world leader in the development and manufacturing of high-performance rubber soles for outdoor and leisure activities, workwear, fashion, orthopaedics and correction. For more than 80 years the yellow octagon that symbolises Vibram has been synonymous worldwide with quality, performance, safety and innovation in the footwear industry. With its international headquarters in Albizzate (Varese) Italy, Vibram produces over 40 million soles every year, dedicates over one million kilometres to testing, is present in 120 countries and has manufacturing, research and representation bases in the USA, China, Japan, Brazil and Italy. For more information, visit www.vibram.com.

ABOUT Nike Inc.

NIKE, Inc., headquartered in Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories. For more information, NIKE, Inc.’s earnings releases and other financial information are available on the Internet at https://investors.nike.com/. Individuals can also visit https://about.nike.com/ and follow NIKE on Twitter, LinkedIn, Instagram and YouTube.

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