Vibram®, the global leader for over 80 years in high-performance soles and the creator of the Vibram FiveFingers® minimalist footwear, launches the ‘Move Freely Experience’, an international grassroots events program starting now through 2023. The campaign introduces Vibram’s FiveFingers shoes to new sports consumers, fitness trainers of varied disciplines, and outdoor enthusiasts to engage with the Vibram brand and team.
Events are taking place in key cities across the globe including Boston, Boulder, Berlin, Chicago, London, Madrid, New York, Paris, Portland, and Seattle. Every experience is unique to the region, however, all feature an overview of the Vibram brand and heritage, a personalized FiveFingers fitting for each attendee, two FiveFingers-inspired workouts led by certified trainers, and healthy food and beverage menus.
Vibram debuted the FiveFingers shoe in 2006 which challenged the conventional approach to footwear. A shoe with five toes, fitted with a slim, flexible and deconstructed sole, which fits the foot like a glove. Vibram FiveFingers respects the natural functionality of the foot, allowing the wearer to feel the ground naturally with a level of protection. It rapidly captured the attention of footwear enthusiasts and athletes all over the globe for its philosophy towards the practicing of sport on all levels and across a range of disciplines. With models for fitness, running, trail running, water sports, excursions, everyday use, and training in general, Vibram FiveFingers is created for lovers of outdoor sports and much more, providing the sensation of being barefoot with all the protection guaranteed by a Vibram sole.
Global Chief Brand Officer and President of Vibram Corporation, Fabrizio Gamberini said, “Consumers around the globe are adopting a healthier lifestyle and they are specifically choosing Vibram FiveFingers for their outdoor and fitness pursuits. With our revamped models, our loyal fans and those new to our brand have more choices that provide best in class technology. The Move Freely Experience is a global welcoming event. Ultimately, this is about sharing Vibram FiveFingers with all current and potential consumers. Whether they’re lifting weights at the gym, taking a fitness class, or just walking, we want to motivate people to be the best they can be and walk in confidence with every step.”
The Move Freely global activation is supported by an award winning short film that develops the aesthetic and the functional cornerstones of the FiveFingers footwear. Starting from the imprint that the sole leaves on the ground, it depicts the features of the product in a cinematic key, using a symbolic and metaphorical language able to create strong iconic images that will remain in the mind of the viewer.
Dates and Locations: May 17 Portland; May 27 London; June 29 Boston; June 30 Paris; July 27 Berlin; August 16 New York City; September 23 Madrid; September 27 Boulder; October 25 Chicago; November 15, Seattle
Vibram is the world leader in the development and manufacturing of high-performance rubber soles for outdoor and leisure activities, workwear, fashion, orthopedics and correction. For more than 80 years, the yellow octagon that symbolizes Vibram has been synonymous worldwide with quality, performance, safety and innovation in the footwear industry. With its international headquarters in Albizzate (Varese) Italy, Vibram produces over 40 million soles every year, dedicates over one million kilometers to testing, is present in 120 countries and has manufacturing, research and representation bases in the USA, China, Japan, Brazil and Italy. For more information, visit www.vibram.com.