The new members represent Burton, Salomon, Seirus Innovation, Nidecker Group, and Dakine. The association also announced it will be hosting its next summit at Sundance, Utah, on March 7.

In the news announcing former Vista leader Christopher Metz as new CEO, Solo said its marketing campaigns, which included last year's viral Snoop Dogg ad, raised brand awareness of Solo Stove but did not lead to the sales lift it had planned.

Gowar, CEO and owner of Equip Outdoor Technologies, is stepping down 20 years after buying Rab. Equip is on the hunt for a new CEO to lead the company in its next phase of growth.

Long most recently was global general manager and chief global merchant of DC Shoes, which was part of the Boardriders sale to Authentic Brands Group.

Cavassa was previously the president of Saucony and also held leadership positions at Brooks, Nike, and Timberland. She'll be working closely with CEO Mike Joyce.

Matt Yates has 18 years of expertise managing relationships across multiple media channels including print, digital, social media, lead generation, and email campaigns, mostly in the publishing and software as a service industries.