From Rihanna to Trail Running, Salomon Works to Balance Performance and Fashion
The legacy outdoor brand has become a footwear darling of the fashion set. We talk to VP of Footwear and Gear Scott Betty about how Salomon is working to take advantage of that while remaining authentic in the outdoor market.
Outdoor Industry Participation Still Up Despite Retailer Struggles
Outdoor Industry Association hosted a webinar with executives from data firm Circana and brands Cotopaxi and Eagle Creek to discuss outdoor market trends and business insights.
Revelyst Acquires Golf Simulator Platform, Takes Another Step Toward Separation
The company cleared a regulatory hurdle with the SEC towards its plan to spin off its outdoor brands from its sporting products/ammunition group.
Overland Expo Adds B2B Buyer Component to Upcoming Arizona Event
The new Buyer Summit on May 15-16 is intended to educate buyers about overland trends, companies, and products. The summit is in conjunction with Overland Expo West 2024 in Flagstaff, Arizona.
New Ibex Ownership Aims to Rebuild Wholesale Relationships
The brand was well known in the industry and sold in specialty retailers until it went fully DTC in 2017. Soon after that it was sold off. Now a new group of loyalists are trying to bring it back.
On Running Continues Meteoric Rise
The fast-growing Swiss shoe brand with the eye-catching soles is posting massive revenue gains. Details from the company's most recent earnings report.
Solo Brands’ New CEO Comments on Snoop Marketing Campaign
Chris Metz discussed what worked and what didn’t in Solo Stove’s expensive marketing campaign that did not lead to a holiday sales surge. Execution, rather than Snoop, was the issue, he said.