VF Corporation announced leadership changes at three of its emerging outdoor brands: Altra, Smartwool and icebreaker.
Jen McLaren, previously brand president of clothing company Smartwool, has been appointed to the position of brand president at shoe brand Altra.
In addition to overseeing the Altra brand, McLaren will lead VF’s key account management program across North America.
McLaren served as brand president of Smartwool since 2018. She joined VF in 2011 when the Smartwool and Timberland brands were acquired by VF.
Todd Dalhausser, previously brand president of Altra, has been appointed to the position of global brand president of Dickies.
Jan Van Mossevelde, president of apparel company icebreaker, is assuming additional responsibility for the Smartwool brand.
Van Mossevelde will lead strategies that build on and reinforce the two brands’ positions in merino wool and natural fibers, according to the company.
Van Mossevelde has served as global brand president of icebreaker since 2021.
In 2019, he was appointed vice president and general manager for icebreaker Europe, Middle East and Africa (EMEA).
He joined VF in 2015 as general manager for global brand management and demand creation, within the company’s corporate strategy organization. Previously, he served as vice president of strategy for VF’s EMEA region.
“We are committed to fueling the momentum we have in our Emerging Brands and know that Jen and Jan are the right leaders with the right experience and capabilities to drive continued growth,” said Martino Scabbia Guerrini, VF Corp. executive vice president and president, EMEA, APAC and Emerging Brands, in a release.