Portland outdoor blanket brand Rumpl said this week that it has hired Kris Fry as its new creative director and also promoted executives in moves it said are the start of a growth phase for the business.

“[Rumpl founder and CEO] Wylie [Robinson] and the entire Rumpl team have built a unique brand and I am thrilled for the opportunity to be the next creative director,” Fry said in a statement. “Throughout our conversations, I was continually inspired by the team, the vision, and the bright future for Rumpl.”

Fry joins Rump after having worked at companies such as Smartwool, where he was global creative director, and Factory Design Labs, handling creative for brands such as Oakley, The North Face, and Eddie Bauer.

Fry’s hiring also came with news Rumpl promoted three executives: AshLee Anderson to director of marketing, Michael Archer to director of global operations, and Emily Darby to director of supply chain planning.

The company said the latest executive news “marks a strategic period of growth for Rumpl.”

Market research firm NPD Group named Rumpl the fastest-growing brand at U.S. outdoor and snow specialty stores in the camping category. The third-annual Outdoor Sports Retail Performance Awards winners were announced this month and were based on sales performance at both physical stores and e-commerce.